CIVIC SERVICE
Enhancing Service Experiences For Better Customer Engagement
the challenge
how might we engage customers to consider shakey’s as a gathering place, a “third place “ in between main meals?
the solution
a 2-day multi-stakeholder customer experience (cx) design workshop with upper and middle managers of business operations, marketing, training, delivery, and finance .
the outcome
a shared understanding of customer personas, customer journeys & service design prototypes